Roughly, how many visits does e-commerce giant Amazon get in a month?
Over 2 billion.
Amazon is the leader in online shopping, holding 49% of the market share.
Needless to say, there’s a lot of money to go around, and a lot more money to be had.
Money which Amazon wants you to generate and (partially) profit from.
Now, don’t expect to be swimming in gold from the Influencer Program.
Participants have reported profits in the range of a few dollars to $1,500 per month, so it can be a good passive income stream to supplement your earnings.
Read on to learn what the Amazon Influencer Program is, and how you can start earning some extra cash.
The Amazon Influencer Program is a business partnership between Amazon and social media personalities.
Influencers can earn money in two ways:
It’s a win-win-win!
There can be big reputational stakes involved for influencers, though.
Unlike many celebrities of the past, social media influencers often build their following by being themselves—staged or not. In the case of vloggers especially, viewers get glimpses into someone else’s life, feeling like they’re getting to know the influencer personally.
Here’s the thing: while celebrities generally represent unattainable ideals, social media influencers are your ‘friends.’
Product endorsements from influencers are seen as personal recommendations, from someone you know and trust. If an influencer endorses a shoddy product, they risk damaging the reputation they’ve worked hard to build.
Essentially, it’s a safety net for Amazon and the viewer/consumer.
|REMEMBER||If you become an Amazon influencer, you have the freedom to endorse whatever product (sold on Amazon) you wish. You need to make sure you only endorse products you have vetted yourself.|
At least, that’s what Amazon says.
Here’s what Amazon says on their website:
Influencers across any category can participate in this program. Currently you must have a YouTube, Instagram, Twitter or Facebook account to qualify. We look at the number of followers and other engagement metrics of your social media presence.
Check out our in-depth article – “What is an influencer?”
5 major points you should consider if you’re planning to apply to the Amazon Influencer Program:
1. Be a social media influencer
You need to be a social media influencer, regularly posting on your YouTube, Instagram, Twitter, or Facebook. So, if you’re still on MySpace, it’s about time you moved on.
2. You shouldn’t concern yourself with your follower count too much
Nano-influencers (1,000-10,000 followers) have qualified for the program before. Follower count alone isn’t the be-all-end-all. Don’t forget there are those “other engagement metrics,” which factor into Amazon’s decision.
3. Stay active
Post regularly and respond to your comments. This shows your commitment to creating content and your viewers. If you want to become a part of someone’s busy life, you need to be consistent. Your regular Friday upload could even become an end-of-the-week treat for your followers.
4. Loyalty > Size
Depending on the size of your niche, you may not be able to pull the numbers of influencers who upload gaming videos. That being said, Amazon would rather partner with a nano-influencer who holds great sway over a small but loyal following than a mid-tier influencer whose 50,000-500,000 followers have lost interest in the content.
Again, stay active. That will build fan loyalty and engagement, which is what Amazon wants to see.
5. If you aren’t accepted, keep trying
Amazon does not have a policy against multiple-time applicants. Just because they reject your application now doesn’t mean they won’t want to work with you in the future.
Keep staying active and building your following. You can always try again.
Think you’ve got what it takes to be an Amazon influencer? Start the application here.
If you run a website and don’t use social media much, the Amazon Affiliates Program is a good alternative option for you.
So you’ve qualified, congrats!
…or you’re waiting to hear back, and you want to learn about what’s (hopefully) to come.
Let’s get your storefront set up, so you can start earning ASAP.
Influencers receive their own vanity URL, and storefront to make their own.
To differentiate your page from others’, you need to customize your storefront:
Can’t think of any good ideas? Why not ask your followers for suggestions, or create a poll?
Your followers could even feel a sense of ownership if you let them have a say on what your storefront looks like.
You want your money, right?
Amazon will pay you by direct deposit, check, or gift card. That’s up to you. But if you want your payment straight to your account, you need to give them your bank information.
Just know beforehand, Amazon won’t let you access your funds until you’ve made $10.
People coming to your storefront will see your recommended products in lists you organize. If you don’t have your storefront organized well, people will experience difficulties and frustrations making their purchases.
They won’t return, and you won’t get your commission.
|NOTE||Commission % depends on the products you are endorsing. Amazon private-label clothing will bring you 10%, video game consoles 1%. It all depends.|
The Reporting tab on your storefront will show you statistics on your store’s performance. You will be able to see all your earnings through sales and bounties, payment histories, fee schedules, etc.
If the numbers are low, maybe you should consider posting about your new favorite product on social media and adding it to one of the lists on your storefront.
Amazon offers a comprehensive help guide, which should answer most of your questions. Also if you’re wondering how to go about composing a product post on any of the qualifying social media platforms, Amazon has that covered as well, with some real-life examples.
Obviously, the more eyes you get on your content, the more attractive a business partner you’ll be, and the more money you’ll make. On all fronts—on your storefront, through ads on YouTube, brand deals, and so on.
The problem is, you’re one of many. Just getting a few people to discover your content seems near impossible, especially early on.
Not only that, every second you’re falling behind.
Social media platforms have their own unique algorithms, which you need to learn to get your videos ranked in search as high as possible. You also need to get started on your weekly upload, but you don’t even have an idea for that yet. Plus work, plus school, plus your relationships—that’s a lot for you to handle.
Why don’t you let us simplify your life a bit?
While your social media platforms will get you traffic, you are leaving a considerable amount of views on the table. To ensure you’re maximizing your search traffic, Content Portals builds you a homepage maximized for SEO to house all your content.
Trust us. CreatorPortals builds your website, so your social media content gets seen.